Firstly, a very warm welcome to Fifth Mark

Thanks for stopping by to see what we're about. I'm Siân, Chief Growth Officer and Founder here at Fifth Mark. If we don't know each other yet, I hope we will over time. In the meantime, take a look around, read our latest thought pieces, use our free tools, and feel free to connect with me on LinkedIn.

Here's a little introduction to me to get us started; Over the past 14 years, I have worked with over 50 businesses - ranging from high-growth DTC scale-ups to brands within some of the world's largest groups, such as Samsung, L’Oreal, AB-InBev, and Puig - to design and deliver digital growth. I am a passionate leader in Digital and Growth marketing, a DMA award recipient, the owner of a Meta Partner agency, Google Certified, and Reforge accredited.

At Fifth Mark, our vision is to design the most effective digital growth systems on the planet

With the goal of making digital growth systematic, scientific, ethical, and engaging. As any marketer will know, our work here will never be done. But the journey is one of great adventure, challenge, creativity, and achievement.

In a volatile, turbulent, and ever-changing landscape, we are determined to truly understand growth and to make as much of that information available to our community as possible. This helps us all to deliver more value to our consumers, to our teams, our leaders, and make positive impacts on the environment and people around us.

Our work in designing and delivering growth for consumer brands and tech companies is how we plan to realise this vision.

Growth Strategy

Designing Growth

As I mentioned earlier, growth isn't just a simple set of tactics. There are many parts you can influence, from your growth fuels, your team’s operations, your growth model, and your strategic mix.

We design growth through our methodology of growth system blueprints. This is a process that allows us to map the total growth system and recommend opportunities and experiments to optimize its component parts.

By mapping the systems and identifying what we call growth modules within them, we gain a unique and deeper view of how businesses have grown and can potentially grow further in the future. From this blueprint, we can then formulate a set of experiments to help us optimize overall performance. We can also implement key initiatives across the non-working parts of the system, such as team structure, brand, and product to increase growth velocity. While this may sound abstract, it is a crucial step in understanding and enhancing business growth.

My content style was once described as “dense”. If ever there was an accurate example of this, it would be the number of times I've used the word "growth" in the last paragraph. However, if that didn't deter you, then do delve into the theory of growth systems that we have developed within our blog. I would really love to hear your feedback and experiences with your own systems and understand whether these tools help you better comprehend their structure.

Delivering Growth

Our learning is that designing growth is only half the challenge. Activation is the multiplier. If these best-laid plans never make contact with reality, then they will be worthless. To add to that, as growth professionals, if we ourselves do not actively “grow”, then the quality of our work will falter. That's why we also run our own Growth Marketing team here at Fifth Mark.

It can be challenging to do so as external partners, but we strive to take an integrated and holistic approach. Essentially, this means mixing together key digital channels across paid search, paid social, onsite optimisation, CRM, and organic to create optimal outcomes. This allows us a unique point of view on the work that we do, where we can truly move the budget and focus around for the client's interest rather than being confined to the channels for which we are appointed.