Go-to-Market Strategy and Activation
Launch with Clarity, Pace and Precision
We plan and deliver high-impact go-to-market strategies for new products, markets, and ventures—helping ambitious businesses launch with confidence and clarity.
Go-to-Market Strategy and Activation
Launch with Clarity, Pace and Precision
We plan and deliver high-impact go-to-market strategies for new products, markets, and ventures—helping ambitious businesses launch with confidence and clarity.
Launching Something Big Gets Complex.
Getting to market can feel messy—especially when you’re launching at speed or trying to coordinate cross-functional teams. Each type of launch brings its own challenges:
New Market. Will it land?
You’re entering unfamiliar territory. You’re unsure how your brand will translate, what local customers expect, or how to navigate unknown competitors. It’s hard to know whether your launch will resonate—or fall flat.
New Product. No time, no traction.
Your internal team’s stretched. You're trying to launch across multiple channels or territories, but no one has the time to properly shape and execute the strategy. The risk? A launch that underdelivers—or gets delayed entirely.
New Venture. Big ambition, few answers.
You’re building something new with limited resource. Should you launch an MVP or go all in? What’s the first channel? What will customers really care about? There are more questions than data, and you need direction that brings focus and momentum
Sian worked with us on getting our brand to launch over a 3 month period.We found her to be a conscience, diligent and process driven strategistIt was a pleasure working with her and we hope to bring her back in the future.
End-to-End Go-To-Market Leadership
From discovery to delivery, I lead your GTM strategy using a structured framework:
- Market and customer insight – Qual + quant research, market mapping, competitor analysis
- Proposition development – Localised product, pricing, and brand strategy
- Forecasting and resourcing – Growth models, marketing budget and team planning
- Channel and creative strategy – Campaign planning, creative briefs, activation scope
- Launch prep – Clear ways of working, timelines, team alignment, asset delivery
- Go-live & beyond – On-the-ground support, post-launch acceleration, and operational integration
End-to-End Go-To-Market Leadership
From discovery to delivery, I lead your GTM strategy using a structured framework:
- Market and customer insight – Qual + quant research, market mapping, competitor analysis
- Proposition development – Localised product, pricing, and brand strategy
- Forecasting and resourcing – Growth models, marketing budget and team planning
- Channel and creative strategy – Campaign planning, creative briefs, activation scope
- Launch prep – Clear ways of working, timelines, team alignment, asset delivery
- Go-live & beyond – On-the-ground support, post-launch acceleration, and operational integration
Proven in High-Stakes Launches
From Gousto’s international expansion to launching Unilever’s first clinically proven supplement—I’ve delivered complex launches with speed and clarity.
Hands-On, Embedded Leadership
I work inside your team to lead strategy, execution and alignment—bridging departments and creating traction from day one.
From Planning to Integration
I don’t just deliver the plan—I stay close to help you embed it post-launch and accelerate early traction through fractional Head of Growth support.
Fresh Thinking, Embedded
I’ve worked with some of the world’s biggest brands, the UK’s fastest-growing scale-ups, and renowned unicorns. I bring an outside perspective shaped by real-world growth—and the ability to embed fast and drive impact from within.
Proven in High-Stakes Launches
From Gousto’s international expansion to launching Unilever’s first clinically proven supplement—I’ve delivered complex launches with speed and clarity.
Hands-On, Embedded Leadership
I work inside your team to lead strategy, execution and alignment—bridging departments and creating traction from day one.
From Planning to Integration
I don’t just deliver the plan—I stay close to help you embed it post-launch and accelerate early traction through fractional Head of Growth support.
Fresh Thinking, Embedded
I’ve worked with some of the world’s biggest brands, the UK’s fastest-growing scale-ups, and renowned unicorns. I bring an outside perspective shaped by real-world growth—and the ability to embed fast and drive impact from within.
Siân is an extremely competent and professional digital marketing strategist. She really understands the dynamics of working with high-growth startups. Siân was very helpful in defining successful marketing channels for our startups, understanding key metrics and achieving traction channels at the early stage of the company.
Ready to go to market with clarity and confidence?
Fill in the quick form below and I’ll be in touch personally.