Accelerate Your Path To Growth With Digital Marketing Consultancy

Siân Allmark,  Digital Marketing Consultant

I’m an award-winning senior Digital Marketing Consultant who augments ambitious teams with Digital Marketing expertise. I specialise in growing online revenue and helping businesses realise their digital potential through a blend of insight, strategy, action and analysis.

Over the past 14 years, I have worked with over 50 businesses - ranging from high-growth DTC scale-ups to brands within some of the world's largest groups, such as Samsung, L’Oreal, AB-InBev, and Puig - to design and deliver digital growth. I am a passionate leader in Digital and Growth marketing, a DMA award recipient, the owner of a Meta Partner agency, Google Certified, and Reforge accredited.

Digital Marketing Consultancy, Realise Your Digital Potential.
Technology has changed a few things lately, you may have noticed too. Customer behave differently to how they did before. People connect, date, dine, pay and purchase in slightly different ways. Tech-enabled. Constantly connected.
This opens new ways for us to move people, showcase our businesses and tell our stories. Whilst posing new challenges as the proven and known ways of doing things do not achieve what they used to. That’s where Digital Marketing Strategy Consulting can help. Let me show you how to understand, serve and delight your customers in a connected, digital world and discover your digital potential.

Why Me?

A Data-Driven Yet Human Approach To Digital Marketing Consultancy

Digital Marketing creates an abundance of channels, strategies and tactics to reach customers. The question is which ones are the best digital channels to focus on in order to meet your marketing objectives, given your current team structure, growth stage and marketing budget? I blend data analysis, user insight and my expertise to create a clear, actionable map of how to use digital marketing to create a sustainable growth model which delivers outstanding value to you, your team and your customers. My digital consultancy capabilities cover a multitude of digital marketing disciplines including: 

Defining an actionable Digital Marketing plan to deliver sustainable business growth

Channel specific Digital Marketing strategy across Social Media, Content, CRM, Paid & Organic Search

Upskilling you and your team with thought-leading, Digital Marketing knowledge

Defining a clear Marketing Strategy to help secure additional business investment

Siân is not only highly strategic but has a deep operational understanding across the breadth of digital platforms and mediums. This means she ideally placed to inspire and lead teams to deliver at speed but also has the in depth knowledge to challenge, ask difficult questions and ensure the best possible job is done. Siân is an outstanding leader and digital thought leader.

Tessa Tysome, UK Marketing Director, Nike

Siân is an extremely competent and professional digital marketing strategist. She really understands the dynamics of working with high-growth startups. Siân was very helpful in defining successful marketing channels for our startups, understanding key metrics and achieving traction channels at the early stage of the company.

Kirsten Connell, Octopus Ventures

Siân has a wealth of knowledge and experience in digital. Working with Siân was a pleasure, her working style is very collaborative and upbeat, ensuring she takes people along the journey, with a clear explanation of why and is very approachable. It was great working with her on a digital growth project and hope to work together again.

Mei Wilson, Digital Marketing Manager

We started working with Siân and The Fifth Mark at the beginning of the first lockdown when we had a barely functioning website. We needed to work quickly to shift all of our attention to growing our eCommerce. Siân helped bring clarity to the mind-boggling world of digital marketing and developed a concise growth strategy. Working with Siân and The Fifth Mark Team resulted in huge growth for our business across the board, not just DTC. The Fifth Mark’s expertise and professionalism has been massively refreshing and has built a foundation for us that I will be forever grateful for. No doubt that we will continue to work together.

Theo Garcia, Co-Founder & CMO, Solo Coffee

Working with Siân and The Fifth Mark team has and continues to be a pleasure. They have helped steer us through a huge growth period, always acting with honesty, determination and intelligence, and have driven our Google and social advertising from strength to strength. They treat our business like it’s their own and have built us a strong foundation for long term, sustainable growth. Highly recommend to anyone looking to scale fast and efficiently from the start.

Julian Parmiter, Co-Founder, Create Academy

The Fifth Mark were excellent to work with from start to finish. Siân is clearly extremely well qualified to provide digital marketing solutions to a range of businesses, and by working with freelancers who specialise in your industry, you feel like every box is ticked. After our strategy sessions we feel in a much stronger position to grow our businees in the digital space.

James Wales, Co-Founder, Nemo Travel


My digital marketing consulting capabilities cover a variety of digital and eCommerce disciplines. A few examples include


Paid Media Strategy

I can help you design, build and measure social media campaigns which drive qualified awareness and revenue growth through social media. Or, improve the performance of your social media through data analysis, account audits and creative recommendations. 

I’m a Google certified digital marketing consultant and have managed over £15M of Paid Search spend over my career. Whether you’re looking to launch Paid Search or maximize the performance of an existing Paid Search account, I can help you get the best out of your campaigns.


SEO & Content Strategy

I’ve help multiple businesses appear on the first page of Google organically through SEO. I can help you define the keywords you should rank for and devise a simple, step-by-step plan of how to improve your organic visibility for these terms.


CRM, Email And Retention Strategy

I’ve won multiple industry awards for my use of email and CRM. I can help you design email programmes which engage, inspire and convert your users and define data acquisition plans to fuel them.


Growth Models & Data Analysis Frameworks

I can design and built digital dashboards which distill complex data sets into actionable marketing insights. Supporting you in defining forecasting best practices, KPIs and reporting across all digital touch points.

Digital Marketing Expertise You Can Trust

I've worked with and for retail, eCommerce and tech businesses across industries such as fashion, food, drink, beauty, skincare, fragrance and travel


About Me

My digital marketing and eCommerce career began ten years ago in the store cupboard of a startup. From bootstrapped beginnings, I’ve gone on to drive double – and in some cases, triple – digit online growth for startups, scaleups and Fortune500 businesses alike. Join Senior Leadership Teams for globally recognised brands. Build, coach and manage large, multi-disciplinary teams. Deliver next-generation digital transformation projects across the world. Win multiple industry awards. Work with brands within the L’Oréal, Unilever, Vice and Puig portfolios. And – most importantly – learn and laugh with some incredibly talented and inspirational people in the process.I see strategy & execution and creativity & commerciality as sides of the same coin. Brand obsessed. A natural storyteller. Relentlessly customer focused. I take a data-centric and human insight-led approach to digital marketing consultancy.

Making digital serve the people who truly count.I thrive from supporting mission-driven businesses and their teams to achieve great and greater things. So what would I bring to your business? Deep digital marketing and eCommerce knowledge. Passion. Energy. Collaboration. And, an unwavering dedication to the continual development of you, your team and business.

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Get in touch to find out how digital marketing consultancy could benefit your business

Why hire a freelance digital marketing consultant?

Here are a few questions I often get asked about my Digital Marketing Consultancy Services.If you’re looking to hire a freelance digital marketing consultant uk give them a quick read. If you have any further questions, do get in touch, I’d be delighted to help.

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