Fractional CMO, Head of Growth or Marketing
Heavy-Weight Leadership, Without the Load
Hey, I'm Siân. I’m your Fractional Leader. The just-right mix of strategic leadership and hands-on activation, rising to meet your toughest challenges and most salient opportunities. Together, we can unlock meaningful growth.
Fractional CMO, Head of Growth or Marketing
Heavy-Weight Leadership, Without the Load
Hey, I'm Siân. I’m your Fractional Leader. The just-right mix of strategic leadership and hands-on activation, rising to meet your toughest challenges and most salient opportunities. Together, we can unlock meaningful growth.
Growth Gets Complicated.
Even the most capable teams hit roadblocks. Without Marketing & Growth leadership, momentum stalls. Decisions get reactive. And growth gets left on the table.
Lack Clarity
You’re doing a lot—but unclear on what’s working. What's next. And what's the priority.
Growing Pains
You’re scaling fast and your team and Marketing systems are struggling to keep up.
Complex Kaos
You feel that you lack a joined-up strategy to connect brand, acquisition, and retention.
Siân is one of the best Growth/Marketing people I've had the privilege to work with. We hired Siân to continue delivery of an existing strategy but she was able to improve what we did in almost every channel in a short period of time - significantly exceeding expectations. She's also a great leader - she was excellent at communicating strategy and results to our team of over 100 people, and also represent Growth/Marketing internally to our various stakeholders. I'd hire Siân again in a heartbeat and recommend her to anyone looking for a growth/marketing leader.
Embedded Leadership for the Growth You Need Now
I support leaders in Consumer Products, eCommerce, Tech and AI who are navigating growth. As your Fractional CMO, Head of Growth or Marketing, I join your business part-time—bringing senior leadership, insight-rich strategy, and hands-on delivery tailored to your growth stage. Together, we’ll:
- Craft a winning marketing and growth strategy
- Tackle key challenges and seize your most salient opportunities
- Build the structure and focus your team needs to do their best work
- Use data, experimentation, and human insight to make the right decisions
- Create a dynamic, high-performance culture where people thrive
Embedded Leadership for the Growth You Need Now
I support leaders in Consumer Products, eCommerce, Tech and AI who are navigating growth. As your Fractional CMO, Head of Growth or Marketing, I join your business part-time—bringing senior leadership, insight-rich strategy, and hands-on delivery tailored to your growth stage. Together, we’ll:
- Craft a winning marketing and growth strategy
- Tackle key challenges and seize your most salient opportunities
- Build the structure and focus your team needs to do their best work
- Use data, experimentation, and human insight to make the right decisions
- Create a dynamic, high-performance culture where people thrive
Clarity and Direction
Gain a clear, insight-led growth strategy aligned to your business goals. I help distil what matters, turning complexity into a focused plan.
Fast to Embed. Proven to Deliver.
With a clear onboarding playbook, I integrate quickly into your business and get moving fast—bringing momentum fast.
Lower Risk. Smarter Spend.
Avoid the high cost and commitment of a full-time hire. Fractional means you access senior leadership only when and how you need it.
Fresh Thinking, Embedded
I’ve worked with some of the world’s biggest brands, the UK’s fastest-growing scale-ups, and renowned unicorns. I bring an outside perspective shaped by real-world growth—and the ability to embed fast and drive impact from within.
Clarity and Direction
Gain a clear, insight-led growth strategy aligned to your business goals. I help distil what matters, turning complexity into a focused plan.
Fast to Embed. Proven to Deliver.
With a clear onboarding playbook, I integrate quickly into your business and get moving fast—bringing momentum fast.
Lower Risk. Smarter Spend.
Avoid the high cost and commitment of a full-time hire. Fractional means you access senior leadership only when and how you need it.
Fresh Thinking, Embedded
I’ve worked with some of the world’s biggest brands, the UK’s fastest-growing scale-ups, and renowned unicorns. I bring an outside perspective shaped by real-world growth—and the ability to embed fast and drive impact from within.
Siân is an extremely competent and professional digital marketing strategist. She really understands the dynamics of working with high-growth startups. Siân was very helpful in defining successful marketing channels for our startups, understanding key metrics and achieving traction channels at the early stage of the company.
Fractional Leadership In Action
+80% MAU Growth for Samsung Food
Discover how I led the Samsung Food growth team—delivering a unified strategy and hands-on execution that drove +80% year-on-year growth in Monthly Active Users.
Ready to see what a Fractional could do for your business?
Fill in the quick form below and I’ll be in touch personally.